UK’s 🇬🇧 #1 Styling Brand.*

At VO5 it’s our mission to give you the tools to have a good hair day every day! ​No matter your hair needs we’re your styling partners, here to support you through every hair day and guide you to your hair goals. ​​We want to give you the confidence to take on every day whilst looking and feeling amazing.

Rooted in Expertise, Made for Everyday

VO5 was born from a unique collaboration between science and style—a chemist and a hairdresser coming together in Culver City, California. Their mission? To create a conditioning haircare line that not only nourishes hair but also delivers salon-quality results at home. Since its founding, VO5 has been dedicated to making hair care accessible, effective, and affordable for everyone.

1955
1955
Alberto launched range for Hollywood Stars
1961
Opened European HQ in London
1963
Launched shampoo range
1976
Launched 1st female hot oil in the market
1980s
1984
Launched 1st styling mousse in the market
1986
Launched 1st female gel spray in the market
1987
Launched 1st wax in mass market
2000s
2003
Launched male Extreme Style
2004
Became UKs #1 styling brand
2010s
2010
Launched male range for longer hair
2011
VO5 relaunched with female texture spray and male hairspray
2012
Launched styling sprays for men
2013
Launched Casual Control Range
2015
Launched 1st mass male and female range for undercut styles
2019
Relaunched full Female & Male Portfolio
NOW
NOW
  • Launched first new products in seven years
  • Relaunched current range of products with fresh look and feel

 *Source ©2024 NIQ data, Value/Unit Sales, Hair Styling (client defined) w/e 10.08.2024 (GB)