UK’s 🇬🇧 #1 Styling Brand. *

At VO5 it’s our mission to give you the tools to have a good hair day every day! ​No matter your hair needs we’re your styling partners, here to support you through every hair day and guide you to your hair goals. ​​We want to give you the confidence to take on every day whilst looking and feeling amazing.

Rooted in Expertise, Made for Everyday

VO5 was born from a unique collaboration between science and style—a chemist and a hairdresser coming together in Culver City, California. Their mission? To create a conditioning haircare line that not only nourishes hair but also delivers salon-quality results at home. Since its founding, VO5 has been dedicated to making hair care accessible, effective, and affordable for everyone.

 *Source ©2024 NIQ data, Value/Unit Sales, Hair Styling (client defined) w/e 10.08.2024 (GB)